Do you or a lover own a business and use a Google service to market or control it? Do you wish there was an easier way to control all of the information you need to have available to consumers? With Google's introduction of their new, "Google My Business", service for business owners, your wish has been granted and a spread of doors will open for businesses everywhere. This service will allow owners to update information, add photos, read reviews and use Google+ beat one place. This new service won't only benefit those businesses that are already on Google but especially help people who so far haven't found out the way to have a Google presence.
Both new and experienced companies using Google will enjoy this new service. Current users of any Google business oriented service, like Places for Business and therefore the old Google+ dashboard will now be automatically upgraded to Google My Business. Non-users of and business-focused Google service will check in for the service and Google will add the companies information to Google Search, Google Maps and Google+. This really gets the new business out there and ready to be found regardless of what device or service a consumer happens to be using.
Google My Business assists you in building a loyal following of consumers by allowing them to point out their appreciation with ratings and reviews, users also can endorse your content and re-share post across the online to spread the word some more. Owners also can answer reviews and chat with followers or fans to offer them the knowledge they have in real time. This helps to create an honest relationship with customers to make sure they endorse your business and become return customers to your business.
In addition to the features stated previously businesses are going to be ready to post news, events, photos and other updates they need to share on Google+. Another important feature is that the integration with Ad Words Express, which helps owners to know where their customers are coming from. Whether they are searching the business directly or are directed the business through a special avenue. This can be very beneficial to owners in order that they are ready to use their advertising resources within the right locations, where people are the foremost .
While checking out restaurants via browser is more popular that searching on mobile apps, for now, the trends seem to be leaning toward mobile app searches rising and possibly surpassing web browser searching in the future. The reason percentages for browsers are higher is just thanks to the very fact that web browsing has been around longer than mobile devices. That being said, Google is additionally developing a mobile app for the Google My Business service. This app will allow users to do all of these features on the go as well as let consumers search for businesses on any mobile device. With 81% of consumers checking out restaurants on mobile apps (Streetlight) there are unforeseen opportunities by having this app.
